New Wrinkles In Medical Office Deals
Florida Medical Business | By: Kiernan Doherty
Medical centers offering "one-stop shopping" to consumers and medical office condominiums are likely to become more prevalent in South Florida in the years ahead, according to a pair of local experts.
Kenneth Weston, president of Kenneth Weston and Associates, a local real estate consulting firm, predicted an increase in medical shopping centers which rent space to physicians and other medical providers and often include retailers of medical supplies and health foods. But he said, proper location, design and marketing strategies are parmount to developers of the centers.
"This is not a new idea," he said. "I've seen a couple of good projects in good locations fail because marketing wasn't really as good as it could have been. I've also seen a project in a marginal location operate successfully because of a strong marketing effort."