Think Like Retailer When Leasing Medical Office Building
Florida Medical Business | By: Kenneth A. Weston
The "location, location, location" maxim that guides all real estate decisions is critical when it comes to site selection for an off-campus building. The site should be easily accessible to several different hospitals and close to thriving residential areas that would provide a ready market for their medical services.
Health care facilities compete for patients just as department stores compete for customers. Customer-oriented market forces are driving providers to establish offices in neighborhoods where their patients live and work. They no longer can make their patients come to them, they must go out to meet their customers